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Knötra
Knötra "Woven for the bold". A fusion of streetwear and luxury, Knötra redefines handmade knitwear with a sharp urban edge. Rooted in monochrome minimalism, each piece is crafted with precision, balancing raw texture with sleek sophistication. Built on quality, individuality, and modern craftsmanship, Knötra is for those who move with confidence. Where effortless style meets bold expression.
Brand Identity
Social media assets
Brand Collateral
The strong sans-serif font used for “Knötra” represents contemporary simplicity and urban strength, while the umlaut adds a unique, handcrafted touch. The gothic-style typography for the slogan, “woven for the bold,” introduces a sense of tradition and craftsmanship, creating a striking contrast with the modern main type. Together, they reflect the brand’s vision of blending handmade knitwear with urban, monochromatic fashion. The clean, minimal supporting text ties it all together, emphasizing clarity and professionalism while reinforcing the brand’s focus on bold, redefined sophistication.
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