Linen & Whisk

Linen & Whisk is a bakery brand rooted in values of quality, craftsmanship, and a deep connection to nature. Inspired by timeless artisanal methods, the brand uses natural ingredients to create thoughtfully crafted baked goods. Linen & Whisk offers a warm, welcoming experience, inviting customers to savor the artistry in every bite and feel connected to the wholesome, organic values that define the brand.

Baked to Bloom. 

Brand Identity
Social media design
Brand Collateral
Packaging Design
Environmental & Signage Design

 

For “Linen & Whisk” brand my approach was to combine carefully chosen font styles with my hand-drawn “L” and “W” that added a personal, artisanal touch to the design. The primary logo features a refined serif font paired with a circular logo mark—a wreath encircling a whisk and sprig motif—that captures the brand’s dedication to craftsmanship and natural ingredients. The deep green and soft gold color palette conveys an organic, luxurious feel, with green symbolizing freshness and gold adding warmth and elegance. Together, these elements create a sophisticated and inviting brand identity that reflects Linen & Whisk’s values of quality and authenticity.